What we’ve been doing is sending out a lot, there’s a lot of communications that go out, so looking at what those communications are, who’s reading them, who’s clicking on them, and gathering the data and using that to tag that data to their online profile.
So like whether they’ve attended the event or not and then being able to pull a query and seeing who is attending and who we’ve retained especially in the inquiry process in finding more interestes in who’s going to all of these events. That’s how we’ve been really using it a lot, is seeing who’s coming and how long they’re staying for and then tagging so we can then follow up with them later on. It’s been an invaluable tool.
– Bob Ogden, Director of Technology – Pingree School