Learn how to increase giving and reach your fundraising goals

Data-Driven Development Webinar Series

This three-part webinar series will introduce you to new strategies and techniques to increase donor giving through data analysis, creative campaigns, and other best practices for digital and print solicitation. Featuring Lauren Gerber, Senior Project Manager for Institutional Advancement at Saint Mary’s School (Raleigh, NC). 

Webinar Series Schedule: 

Increasing Donor Giving Using Data Segmentation, Personalization, and Targeted Outreach

Now Available On-Demand

The most successful giving campaigns all have one thing in common: donors who care about the cause. A personalized approach to fundraising can help your school target crucial audiences and connect with them in a powerful (and productive) way. Watch this on-demand webinar with Lauren Gerber, Senior Project Manager for Institutional Advancement, to learn how Saint Mary’s School relies on Veracross to run personalized, data-driven giving campaigns. We’ll explore custom online giving forms, how to create attractive, school-branded email templates, and other best practices for digital and print solicitation. Plus, hear how Saint Mary’s increased average alumnae gifts by 78% in just four years with Veracross! 

WATCH ON-DEMAND

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How to Master Days of Giving Campaigns with Ease

Now Available On-Demand

While Giving Tuesday is a popular time to run fundraising campaigns, many independent schools are experimenting with other days of giving specific to their institution. Whether it’s a Valentine’s-themed campaign or a dedicated Day of Giving each year, the right donor data, communications plan, and reporting can make all the difference. Watch this on-demand webinar with Lauren Gerber, Senior Project Manager for Institutional Advancement, to learn how Saint Mary’s School uses Veracross to run engaging Day of Giving campaigns throughout the year. We’ll explore custom online giving forms, code tracking and reporting, how to create attractive, school-branded email templates, and how the school utilizes social media to amplify the campaign and match donor gifts. 

WATCH ON-DEMAND

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Strategies to Re-Engage LYBUNTs & SYBUNTs Using Segmentation and Data

Wednesday, March 15 at 1:00pm

As every development office knows, just because someone previously donated to your school or expressed a desire to give in the future doesn’t mean it’s a guarantee. For those last-year-but-unfortunately-not-this-year (LYBUNT) or some-years-but-unfortunately-not-this-year (SYBUNT) givers, it’s all about re-engaging the individual through targeted outreach. Attend this upcoming webinar with Lauren Gerber, Senior Project Manager for Institutional Advancement at Saint Mary’s School, to learn strategies for re-engaging LYBUNTS and SYBUNTS using Veracross queries, data-driven communications, solicitation timelines, and more.  

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