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Product Marketing Manager - Magnus Health


COMPANY OVERVIEW:
Magnus/ Veracross is a PE-backed leading provider of SaaS based School Information Systems (SIS) and School Health Record Solutions. Designed specifically to meet the unique needs of independent schools, Magnus/Veracross combines the power of a single record database with personalized communication tools. To date we have configured and deployed our systems at hundreds of leading private K-12 schools in 20+ countries through a powerful and elegant architecture unique in our industry.


ROLE SUMMARY:

We are seeking a Product Marketing Manager to lead demand generation and marketing efforts to grow revenue for the Magnus brand. The role will be charged with developing effective marketing campaigns that will reach and engage the target audience and generate leads to fill the top of funnel.

This position operates in a fast-paced environment. You must be a self-starter and be able to develop new ideas and adapt to last-minute changes.

This role reports to the CMO, and is based in our Wakefield, MA office.


JOB RESPONSIBILITIES:

  • Develop comprehensive marketing plans and integrated marketing campaigns to generate awareness and interest in our product offerings.
  • Create and implement demand generation programs that generate consistent, high quality leads.
  • Proven success leveraging paid and organic search, and email marketing to build top of funnel demand.
  • Translate product features to customer benefits and messaging for key buying personas; create content plan and calendar to engage and build relationships with our target audience.
  • Work closely with product management, client services and sales to develop selling materials and content.
  • Measure program success regularly to ensure goals are being met


REQUIREMENTS:

  • Bachelor's Degree in Marketing or related field
  • 3+ years' product marketing experience
  • Proven track record of creating effective marketing programs and demonstrated success in developing and executing compelling lead gen programs
  • Outstanding verbal and written communication skills
  • Analytical, strong quantitative skills and experience building lead forecasts
  • Knowledge of email automation and customer relationship management systems (examples: HubSpot, Salesforce, etc.)


The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.

Image001

401 Edgewater Place

Suite 360

Wakefield, MA 01880

866.492.3463

Image001

401 Edgewater Place

Suite 360

Wakefield, MA 01880

866.492.3463