Fundraising and COVID-19 (Part 2): Using Targeted Outreach to Meet Revenue Goals

Aug 27, 2020 1:00 PM Eastern Time (US and Canada)

As advancement offices develop strategies for the 2020-2021 academic year, it is imperative they understand the impacts of COVID-19 on their donors. Christine Andrade, former Development Database Manager at Saint Mary’s School (NC) and current development consultant will show how to effectively segment data for more targeted, personalized, and effective outreach.