Creating a Culture of Creativity in Admissions and Marketing

Jan 28, 2021 1:00 PM Eastern Time (US and Canada)

With many schools competing for the same quality students, distinguishing yourself from your peers is a must. Join Dr. Jerry Logan and Graham Honaker, authors of The Cinderella Strategy: The Game Plan Behind Butler University’s Rise to Prominence, and Michael Kaltenmark, Director of Community and Government Relations at Butler University, describe how Butler used creativity and cross-departmental collaboration to enroll the largest incoming classes in the university’s history, transform the institution’s marketing approach, and leverage Butler’s culture through a new branding initiative.

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Panelists

Graham Honaker

Graham Honaker

Executive Director of Principal Gifts

Butler University

Michael Kaltenmark

Michael Kaltenmark

Director of Community and Government Relations

Butler University

Jerry Logan

Jerry Logan

Director Academic Operations (Office of Provost)

Gordon College