Built for the People Behind Your School's Story
Thursday, September 17 | 9:00 AM – 4:00 PM
Veracross Global Headquarters | 701 Edgewater Dr Suite 330 Wakefield, MA
ABOUT THIS EVENT
A full-day summit built around your school’s questions
Independent schools run on relationships with families, with donors, and with the students you're working to enroll and retain. The teams behind those relationships deserve a day built around them.
The Connect Sessions for Institutional Advancement brings together admissions, marketing, and development professionals from private and independent K-12 schools for a full day of peer conversation, practical learning, and hands-on exploration at Veracross's Wakefield offices. By joining us for this in-person day of professional development, you’ll learn about:
- Fresh approaches to enrollment, retention, and family engagement
- Ways to modernize your school’s storytelling and digital marketing
- AI for the independent school context
- Website, mobile app, and communications best practices
- Hands-on sessions with the Veracross team
Come ready to share what's working, hear how other schools are navigating the same challenges, and get a closer look at the tools and strategies shaping the future of independent school advancement.
This event is invite-only and designed for the people who help independent schools grow, give, and tell their story. Registration closes on Friday, September 11 and is limited to 3 staff members per school.
WHY ATTEND
Hear directly from schools navigating similar challenges.
Customer spotlights put school voices at the center, because the most useful thing you can take back to campus is what's actually working at a school like yours.
Get hands-on with the tools behind the work.
Spend time with Veracross's website, mobile app, VC Automations, and VC Studio and learn how these tools are reshaping how to tell your school’s story.
Walk away with something you can actually use.
Every session is built around practical takeaways. You'll leave with a clearer picture of what's possible for your school in the year ahead.
Find your people.
The relationships you build in a room like this — with peers, with the Veracross team, with leaders from schools across the country — tend to be the ones that last.
WHO SHOULD ATTEND
This event is designed for leaders across the admissions, enrollment, marketing and communication, and development functions at private and independent K–12 schools:
Admissions & Enrollment Leaders
Marketing & Communications Leaders
Development & Advancement Leaders
AGENDA
Check out our evolving agenda below. Full details to come! Please note, this agenda is subject to change.
CHECK-IN
9:00 AM -
9:30 AM
Check-in & Breakfast
Arrive at the Veracross Global Headquarters, pick up your event information at the check-in table, and join us for coffee and a light continental breakfast as you connect with fellow school leaders from the area and the team at Veracross.
WELCOME
9:30 AM -
9:45 AM
Welcome & Introductions
Kick off the event with a welcome from our host and a chance to share what you're hoping to take away from the day.
KEYNOTE
9:45 AM -
10:45 AM
The Importance of an Inspiring AND Authentic Brand in School Advancement
Scott Allenby, Chief Strategy and Communications Officer, Proctor Academy and Founder of Backroad Strategy Group
BREAK
10:45 AM -
11:00 AM
Recharge & Refuel Break
Grab a quick snack and refuel for the morning.
SESSION
11:00 AM -
12:00 PM
Product Showcase: Tools to Tell Your School's Story
A look at how Veracross's website, mobile app, VC Automations, and VC Studio are helping schools like yours modernize enrollment, giving, and communications.
LUNCH
12:00 PM -
1:00 PM
Lunch & Networking
Lunch is served in the Veracross kitchen.
SPOTLIGHT
1:00 PM -
1:30 PM
The Brand Under Pressure: A Candid Conversation on Crisis and Communication
Scott Allenby returns for a candid follow-up conversation on what it looks like to manage your school's brand and communications in times of crisis. A moderated Q&A on the decisions, lessons, and role of authentic storytelling when a school needs it most.
WORKSHOP
1:30 PM -
2:30 PM
Powering Institutional Advancement with VC Automations & VC Studio
How data and AI are changing the way schools approach enrollment, communication, and donor strategy.
BREAK
2:30 PM -
2:45 PM
Recharge & Refuel Break
Grab a quick snack and refuel for the afternoon.
BREAKOUTS
2:45 PM -
3:45 PM
Breakout Tracks (choose your session)
- Admissions: enrollment strategy and family engagement
- Marketing & Communication: storytelling, digital strategy, and communications
- Development Expert User Group (EUG)
CLOSING
3:45 PM -
4:00 PM
Closing Remarks & Key Takeaways
Share one insight or one idea you are excited to explore further.
Ready to join us on September 17?
Free to attend. Lunch included. An invitation only event with limited space – secure your spot today.
Traveling from afar? Let us know when you register so we can gauge interest in a pre-event evening dinner on September 16. If you are traveling in for this event, please book your stay at the Four Points Sheraton Wakefield Boston. This hotel is a short 3-min Uber/Lyft ride from the Veracross Global Headquarters.