Creating a Culture of Creativity in Admissions and Marketing

On-Demand Recording

With many schools competing for the same quality students, distinguishing yourself from your peers is a must. Hear Dr. Jerry Logan and Graham Honaker, authors of The Cinderella Strategy: The Game Plan Behind Butler University’s Rise to Prominence, and Michael Kaltenmark, Director of Community and Government Relations at Butler University, describe how Butler used creativity and cross-departmental collaboration to enroll the largest incoming classes in the university’s history, transform the institution’s marketing approach, and leverage Butler’s culture through a new branding initiative.