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Enrollment Management and Institutional Research: How Schools Leverage Data to Inform Marketing and Admissions
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Every admissions office collects thousands of pieces of data each year in order to make decisions about who to accept. What happens to this data once decisions are made and the season is over? Can schools use it to improve their outreach and decision-making? In this session, Eric Heilman from the Center for Institutional Research in Independent Schools discusses practices that help make your data usable for further analysis and shares specific data analysis projects admissions offices across the country have completed to arrive at new insights about their practice. Learn how schools use their data to go beyond admissions decisions to accomplish goals like targeting specific geographic areas for increased applications, correlating admissions data like standardized test scores to student outcomes, and projecting net tuition revenue.
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