While Giving Tuesday is a popular time to run fundraising campaigns, many independent schools are experimenting with other days of giving specific to their institution. Whether it’s a Valentine’s-themed campaign or a dedicated Day of Giving each year, the right donor data, communications plan, and reporting can make all the difference. Attend this upcoming webinar with Lauren Gerber, Senior Project Manager for Institutional Advancement, to learn how Saint Mary’s School uses Veracross to run engaging Day of Giving campaigns throughout the year. We’ll explore custom online giving forms, code tracking and reporting, how to create attractive, school-branded email templates, and how the school utilizes social media to amplify the campaign and match donor gifts.
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