Featured Panelists

Aubrey Bursch

Founder and CEO, Easy School Marketing

Aubrey Bursch is the CEO of Easy School Marketing, where she helps small independent and private schools thrive by increasing enrollment, retention, and revenue. A mom to two independent school students and the daughter of lifelong educators, she brings over 20 years of experience in school marketing and development. Aubrey is also the co-host of the Mindful School Marketing podcast and the founder of several initiatives that support school leaders, including the Small School Leaders Virtual Conference, free monthly networking meet-ups, and the Small School Solutions professional development program. She’s a sought-after speaker and passionate about helping schools grow and succeed.

Ashley Santana

Content Marketing Manager, Veracross

Ashley Santana is a strategic marketing and communications professional with a proven track record of elevating brand presence and driving engagement within the education and technology industries. Prior to joining Veracross as a Content Marketing Manager, she served as the Associate Director of Communications at a Northern New Jersey independent school for seven and a half years. Before that, Ashley held positions at several Philadelphia-based agencies with clients in the hospitality, technology, and healthcare industries. Ashley’s diverse experience has shaped her holistic approach to content strategy, branding, and audience engagement — helping schools and mission-driven organizations connect authentically with the communities they serve.