Strategies to Re-Engage LYBUNTs & SYBUNTs Using Segmentation and Data

On-Demand Recording

As every development office knows, just because someone previously donated to your school or expressed a desire to give in the future doesn’t mean it’s a guarantee. For those last-year-but-unfortunately-not-this-year (LYBUNT) or some-years-but-unfortunately-not-this-year (SYBUNT) givers, it’s all about re-engaging the individual through targeted outreach. Watch this on-demand webinar with Lauren Gerber, Senior Project Manager for Institutional Advancement at Saint Mary’s School, to learn strategies for re-engaging LYBUNTS and SYBUNTS using Veracross queries, data-driven communications, solicitation timelines, and more.