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Demand Generation Manager


COMPANY OVERVIEW:
Magnus/ Veracross is a PE-backed leading provider of SaaS based School Information Systems (SIS) and School Health Record Solutions. Designed specifically to meet the unique needs of independent schools, Magnus/Veracross combines the power of a single record database with personalized communication tools. To date we have configured and deployed our systems at hundreds of leading private K-12 schools in 20+ countries through a powerful and elegant architecture unique in our industry.


ROLE SUMMARY:

We’re looking for a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs to capture and nurture leads for the Magnus Health brand. This is a role for a revenue-centric marketer with proven skills in both inbound and outbound marketing. This role will generate and nurture leads via virtual events, SEM, email, retargeting, social advertising, and cooperative marketing with partners. Working closely with cross-functional teams, you’ll plan, execute, and optimize integrated digital marketing campaigns across multiple channels to reach and engage the target audience and generate leads to fill the top of funnel.

This position operates in a fast-paced environment. You must be a self-starter, be able to develop new ideas and be adaptable to shifting priorities.

This role reports to the CMO and is based in our Wakefield, MA office.


JOB RESPONSIBILITIES:

  • Planning, executing and optimizing integrated digital campaigns across multiple channels to generate awareness and interest in our product and create consistent, high quality leads to fill the pipeline.
  • Proven success leveraging paid and organic search and email marketing to build top of funnel demand
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities.
  • Translate product features to customer benefits and messaging for key buying personas; skilled in content creation supported by SEO/SEM optimization and PPC strategy.
  • Monitoring and reporting campaign performance with tracking of relevant KPIs. Tracking and reporting program success regularly to ensure goals are being met


REQUIREMENTS:

  • Bachelor's Degree in Marketing or related field
  • 3+ years' B2B demand generation experience in SaaS
  • Experience in the development of creative campaigns and execution of email marketing, social advertising, SEM, and paid digital.
  • Demonstrated track record of success developing and executing lead gen programs.
  • Analytical with strong quantitative skills and experience building forecasts. Strong reporting capabilities with the ability to track campaign performance and associated spend and provide roll-up reporting to leadership.
  • Outstanding verbal and written communication skills
  • Knowledge of email automation and customer relationship management systems (examples: HubSpot, Salesforce, etc.)


The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.

Image001

401 Edgewater Place

Suite 360

Wakefield, MA 01880

866.492.3463

Image001

401 Edgewater Place

Suite 360

Wakefield, MA 01880

866.492.3463